![]() ![]() MATT FREWER ACTOR It was this bizarre, short, sharp shock over the course of four or five years, where the show seemed to be the biggest thing on … See more ideas about max headroom, famous, matt frewer. , In 2018, Frewer portrayed Carnage in the Netflix series Altered Carbon. Max Headroom is a character, portrayed by Matt Frewer and designed to resemble a computer-generated figure, who originated in a 1985 British music video show. Aldous Leekie on the first two seasons of Orphan Black. famous commercial", followed by 1181 people on Pinterest. He is most famous for playing Max Headroom in a television film, three television series, Sesame Street, numerous commercials, a music video, and the film Pixels. He has done voice-over work on several animated projects, including Batman: The Animated Series (1993) and The Incredible Hulk (1996–1997). And it proved this at least: Even good advertising can't sell a bad product.Matt played Vidar on Witches of East End. The campaign proved much more popular than the drink, which was eventually discontinued in 2002. ![]() ![]() In an early spot, he interviews/interrogates a sweaty Pepsi can, throws shade ("I heard you were big-time in the old pop biz") and says he's a "Coke-ologist." Plus, Headroom deconstructed celebrity worship, interruptive advertising and even the subject of privacy as he seemed to appear out of nowhere.Ĭertainly, Coke wasn't intending to go that McLuhan-ish, and perhaps saw Headroom simply as a way to click with a younger demo. Computer generation was in its infancy and while Headroom was an analog fraud played by comic Matt Frewer, Big Brother-type TV screens were on people's minds (hello, "1984"). Speaking from inside a grainy monitor, video breaking up and stuttering, the fictional, faux-CGI/faux-AI talk show host with a satirically smarmy demeanor urged people to "Ca-ca-catch the wave. It starred a TV character, Max Headroom, who had a waxy head sporting platinum hair and who sometimes wore Wayfarers. The rest is marketing-disaster history.īut the company soon reintroduced old Coke as Coke Classic and kept New Coke on shelves, calling the move its "two-Coke strategy." It was such big news that ABC anchor Peter Jennings interrupted "General Hospital" to announce it.Įmerging amid the confusion: a hipper, MTV-ish message for Coke's new flavor in work created by McCann-Erickson. So Coke concocted its own sweeter cola, blind-tested it against the competition and launched New Coke. was watching young drinkers gravitate toward Pepsi's sweeter taste and cooler ads. ![]()
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